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AI Visibility Audit Checklist: 50 Points to Evaluate

By Ali Morgan, Founder and AI Visibility Architect at Jonomor

This checklist maps the AI Visibility Framework into a practical evaluation guide. Each item represents a signal that AI answer engines such as ChatGPT, Perplexity, and Gemini evaluate when deciding whether to retrieve and cite an organization. The framework was validated across 150 domains in six verticals.

The 50-point checklist

Entity Strength10 points
  • Organization schema declares canonical entity name matching page title and visible content2 pts
  • Person schema declares founder or CEO with name, role, and sameAs links2 pts
  • About page exists with entity description matching schema declarations2 pts
  • Entity name appears consistently in title tags, meta descriptions, and headings2 pts
  • Homepage meta description contains entity name and primary service descriptor2 pts
Schema Graph10 points
  • Organization JSON-LD with @context, @type, @id, name, url, sameAs2 pts
  • Person JSON-LD with founder relationship to Organization2 pts
  • All @id values are fully qualified URLs, consistent across every page2 pts
  • Per-page schema types present (TechArticle, FAQPage, SoftwareApplication)2 pts
  • All schema blocks validate with @context and @type, no synthetic dates2 pts
Category Ownership10 points
  • Definition page exists for the primary category term2 pts
  • Five or more supporting articles on the core topic with distinct angles2 pts
  • FAQ content exists addressing common questions in the domain2 pts
  • Content variety: a mix of definitions, how-tos, frameworks, and analysis2 pts
  • Pillar-to-supporting content architecture with clear hierarchy2 pts
Knowledge Index10 points
  • Articles link to pillar content and pillar links to supporting articles2 pts
  • Homepage links to ten or more internal pages with descriptive anchor text2 pts
  • Entity pages (about, team, ecosystem) linked from homepage navigation2 pts
  • Anchor text uses entity names and topic terms, not generic "click here"2 pts
  • Sitemap exists and all content pages are discoverable2 pts
Continuous Signal Surfaces10 points
  • LinkedIn profile linked in schema sameAs with canonical entity name1 pts
  • GitHub profile or organization linked in schema sameAs1 pts
  • Crunchbase or equivalent directory listing in sameAs1 pts
  • Product or subsidiary sites reference the parent organization in schema2 pts
  • Parent site links to all product domains via visible anchor tags2 pts
  • Entity mentioned on two or more independent third-party domains2 pts
  • Schema includes two or more valid sameAs URLs1 pts

About this checklist: this is a simplified reference version of the AI Visibility Framework. The full framework includes automated scoring, specific threshold definitions, and diagnostic recommendations. It was validated across 150 domains with 450 live AI engine extractions and is published in the State of AI Visibility report. See the AI Visibility Framework for the complete methodology.

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AI Visibility Framework Explained · How to Score for AI Search Engines