How the Audit Works
From Payment to PDF \u2014 The Complete Audit Experience
Three AI engines. 50 points. 15 pages. Reviewed personally by Ali Morgan before delivery.
The Process
Step 01 \u2014 Purchase
You purchase the Starter Audit. Payment is processed and your audit is queued immediately.
Step 02 \u2014 Intake
You are redirected to the intake form where you provide your domain, company name, industry, and business goals. A confirmation email is sent to you immediately.
Step 03 \u2014 Governance
Before the scanner touches your site, governance policies are applied. The crawl agent operates within defined boundaries — it can only reach permitted domains, cannot persist data outside the audit pipeline, and generates a full audit trail of every operation attempted.
Step 04 \u2014 Crawl and Extraction
Firecrawl fetches up to 50 JS-rendered pages from your domain — including pages that JavaScript-heavy sites serve dynamically, which static crawlers miss entirely. The scanner analyzes schema declarations, entity consistency, @id patterns, sameAs URL resolution, and internal link structure across every crawled page.
Step 05 \u2014 AI Engine Queries
Three AI engines are queried simultaneously. Perplexity, ChatGPT, and Gemini each receive questions about your organization. The responses are captured and compared. Whether your organization is accurately named, described, and cited across all three engines is documented in the AI Engine Report.
Step 06 \u2014 Scoring and Report
The 50-point score is calculated. The 15-page report is generated. Nothing from your audit persists in the crawl environment.
Step 07 \u2014 Review and Delivery
Ali Morgan reviews the report — verifying findings for accuracy and ensuring the course of action is correctly sequenced for your situation. The report is delivered to your email with the PDF attached.
What the Audit Checks
The audit evaluates five categories against the AI Visibility Framework. Each category is scored out of 10 for a total of 50 points.
Entity Stability \u2014 whether your organization has a consistent, resolvable entity across your site. Checks include: Organization schema presence, Person schema presence, @id consistency across all routes, entity name consistency in visible content, and WebSite schema.
Category Ownership \u2014 whether your site declares and defends its position in its category. Checks include: category terms in page title and meta description, hero copy alignment, Organization schema description, FAQPage coverage, and definition page presence.
Schema Graph \u2014 whether your JSON-LD declarations are structurally correct and internally consistent. Checks include: schema validation, publisher/author/creator relationships, isPartOf and hasPart declarations, per-page schema coverage, and bidirectional relationship verification.
Knowledge Index \u2014 whether there is enough structured, crawlable content for AI engines to build an accurate model of your organization. Checks include: TechArticle schema presence, content depth, FAQPage coverage, pillar article presence, and internal link density.
Continuous Signal Surfaces \u2014 whether your entity has confirmed presence across external domains AI engines trust. Checks include: sameAs URL resolution (LinkedIn, GitHub, Crunchbase), press mention presence, directory citation count, and social profile consistency.
Why Three Engines
Different AI engines weight different signals. Perplexity favors recent web content and editorial citations. ChatGPT draws from its training corpus and tends to reflect the most established narratives about your organization. Gemini reflects Google's knowledge graph and entity confidence signals.
Running all three simultaneously means the audit captures the full spectrum of how AI systems currently understand your organization \u2014 not just one system's version of it. The AI Engine Report in your PDF shows exactly what each engine said and whether your organization was cited by each one independently.
If one engine cites you and two do not, the gap is not your architecture \u2014 it is your signal distribution. That diagnosis changes the course of action entirely.
The Review
Every report is reviewed by Ali Morgan before it is sent. The automated system generates the findings. Ali reviews them for accuracy, checks whether the course of action is correctly sequenced for your situation, and approves delivery. No report is sent without that review.
This is not automated delivery. The system is infrastructure. The diagnosis is human.
Most reports are delivered within 24 hours of purchase.
Frequently Asked Questions
- Do you crawl my entire site?
- The audit crawls up to 50 pages per domain. For most sites this covers the full indexed surface. For very large sites, the system prioritizes your homepage, key landing pages, content pages, and pages with existing schema declarations.
- Can the audit see behind login walls or paywalls?
- No. The audit can only access publicly crawlable pages — the same pages Google and AI engines can reach. Private or gated content is not analyzed.
- Is my site data stored after the audit?
- The audit runs in an isolated environment that is destroyed when the audit completes. Your PDF report and score are stored for delivery and reference. Raw crawled page content is not retained.
- What happens if my site blocks crawlers?
- If your site actively blocks crawlers, the audit will detect this and flag it in the report. Blocking AI engine crawlers is itself a significant AI Visibility gap — it prevents ChatGPT, Perplexity, and Gemini from indexing your content directly.
- Why does the report take up to 24 hours if the scan is fast?
- The automated portion completes within minutes. The remaining time is Ali Morgan’s review. Every report is reviewed for accuracy before delivery. The 24-hour window guarantees that review has happened before you receive the PDF.
Get Your Audit
Run your audit through the complete system.
The 15-page report is waiting for your domain.